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While parents can delete their children’s Messenger Kids accounts, the policy says, the messages and content that a child sent to and received from others “may remain visible to those users.”
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The privacy policy also says that “Messenger Kids is part of Facebook” and that the company may share information collected in the app with other Facebook services. It also collects the texts, audio and videos children send, as well as information about whom the child interacts with on the service, what features they use and how long the children use them.
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Others cautioned that the app raised concerns about children’s privacy.Īccording to Messenger Kids’ privacy policy, the app collects registration details from parents such as children’s full names.
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“With YouTube monetizing the youngest children, it’s too lucrative a market for Facebook to overlook - plus the company is losing youth market share to Snapchat.” “This is an attempt to create a feature that will help Facebook win over young people and keep their parents tied to the site,” said Jeffrey Chester, the executive director of the Center for Digital Democracy, a privacy and children’s advocacy group in Washington. But they also described Messenger Kids as a marketing effort to increase consumer loyalty. Some children’s and privacy groups commended Facebook for saying that Messenger Kids would give parents control over children’s messaging and not show ads to children. The company could see increased messaging activity and more engaged, regularly returning users, not to mention insights and data on how families interact on Messenger. If Messenger Kids proves popular, Facebook may reap many benefits. Every additional friend request requires approval by the parent. After adults enter their Facebook account information into the app, they are asked to create the child’s profile and which friends or relatives he or she will be allowed to connect with on Messenger.
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The app requires an adult with a Facebook account to set up the app for his or her child. Messenger Kids is built so that children do not sign up for new Facebook accounts themselves Facebook’s terms of service require that users be 13 or older. “It’s not really a device that helps you connect with others close to them.” “Right now for kids, the time they spend on devices is very passive,” said David Marcus, vice president of messaging products at Facebook. The app is compliant with Coppa, it added. The company said it had spent months talking to parenting groups, child behavioral experts and safety organizations to aid in developing the app, as well as thousands of hours interviewing families on the ways that members communicate with one another. That’s because of a federal law, the Children’s Online Privacy Protection Act, known as Coppa, which requires services aimed at children to obtain verifiable parental consent before collecting, using or disclosing personal information from a child under 13 - like photos, videos, voice recordings, location, contact information and names.įacebook said the point of Messenger Kids was to provide a more controlled environment for the types of activity that were already occurring across smartphones and tablets among family members. Preteens are also avid senders of text messages.īut only a handful of messaging and social apps - like Kudos, a photo-sharing app - are designed for younger children to use with parental permission and supervision. Preteens and teenagers already flock to YouTube, Instagram, Snapchat and Musical.ly, general interest sites whose policies state that they are not for use by children under 13. The question is how this will happen.”įacebook’s official entry into the children’s market is a watershed moment both for families and for the social network. “Tech is going to be something kids adopt. Thompson, 38, a father of three children between 6 months to 8 years old. “Today, much of the time our options come down to giving kids devices and trusting things will work out, watching them closely at all times, or banning technology,” said Mr. Just as vocal are parents like Parker Thompson of Alameda, Calif., who said children’s adoption of technology is an inevitability and who appreciated Facebook’s approach with the new app.